Tiếng Việt
From 18 to 20 June 2026, XADO will officially take part in Automechanika 2026, the eighth edition of the exhibition organized by Messe Frankfurt, held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. One of the largest and most influential annual events in the region, it is an unmissable meeting point for the entire automotive value chain, from original equipment manufacturing (OEM) and logistics to the aftermarket. Visiting XADO at Automechanika 2026 places you right at the heart of that ecosystem.
Nội dung
A world-class stage bringing the whole industry together
Building on the success of 2025, which drew 17,075 visitors from 48 countries and territories and 401 exhibitors from 16 countries, Automechanika HCMC 2026 promises once again to be a comprehensive platform for business, innovation, knowledge-sharing and cultural exchange between Vietnam and the international market.
This year’s exhibition spans three halls, A1, A2 and B1, plus an outdoor area, and brings together major names such as BYD, Ford, Hyundai, Porsche, Toyota, Volkswagen and THACO, alongside many of the world’s leading groups and brands. The product categories on display range from parts and components, electrical and electronics, diagnostics and repair, tires and wheels, and body and paint, to oils, lubricants and fuels.
Why XADO chose Automechanika 2026 as a strategic stop
Taking part in Automechanika 2026 is part of XADO’s long-term growth strategy in the Vietnamese market, built around three core goals.
Expanding the distribution network
The exhibition is a golden opportunity for XADO to meet importers, agents, distributors and retailers face to face; they made up more than 26% of the visitors at the previous edition. The XADO team will also connect with 3S and 4S centers, garages, repair workshops, car-care chains and e-commerce platforms to widen the product’s reach nationwide.
Positioning the brand
At its booth, XADO will present its full product ecosystem together with the proprietary Revitalizant technology that built the brand’s name in the lubricants market. It is a chance for visitors to experience the technology first-hand and to better understand the outstanding protection XADO brings to vehicles.
Being present at an event that gathers global brands and is backed by many domestic and international industry associations is how XADO affirms its commitment to serious, long-term and sustainable investment in Vietnam, one of the most dynamic car and motorcycle markets in ASEAN.
Launching a new product line
Alongside its flagship lines, XADO plans to introduce a new product series with an entirely new package design and a transferred, upgraded formula roughly 1.5 times stronger than the previous-generation Racing line, while keeping the same price. Full details and the official launch date will be announced in the period ahead.
Visit XADO at Automechanika 2026
At the XADO booth, partners and visitors will step into a carefully designed display space in the brand’s signature red, featuring the full range of flagship products: engine oils, additives, lubricating greases, and in-depth car-care and maintenance solutions. XADO’s technical and sales teams will be on hand to offer advice and to discuss distribution partnership opportunities.
Event details
- Dates: 18–20 June 2026 (09:00–17:00)
- Venue: Saigon Exhibition and Convention Center (SECC) — 799 Nguyễn Văn Linh, Tân Mỹ Ward, Ho Chi Minh City
- XADO booth: BB08, Hall B
Automechanika 2026 is where the people, technologies and ideas shaping the future of Vietnam’s automotive industry come together. XADO warmly invites partners, distributors, customers and car enthusiasts to visit the booth to talk, experience the products, and explore new opportunities to work together.
XADO VIETNAM
Address: 2nd Floor, VinFast Building – D1, 135–139 Dong Van Cong Street, Cat Lai Ward, Ho Chi Minh City
Website: www.xadovietnam.vn
Dealership inquiries: 028 77777 369
Email: kinhdoanh@songdailong.com
